Brand Kit
The Operating Layer for Digital Assets.
Everything you need to represent NUX Labs consistently across every touchpoint.
The Operating Layer for Digital Assets.
Everything you need to represent NUX Labs consistently across every touchpoint.
01
Three lockups cover every use case. Each comes in navy, olive, ink, paper, and white.
Maintain a minimum of x on every side, where x = the cap height of the name in the lockup.
x
x
Horizontal — min 24px height
Stacked — min 56px height
Mark — min 16px height
Don't rotate or skew the logo
Don't change the logo colours
Don't add effects, shadows, or outlines
Don't rearrange the mark and name
Don't place on busy backgrounds
Don't type the name in Fredoka — Fredoka lives only as outlines inside the logo mark
02
A warm, neutral palette anchored by navy and olive. Click any swatch to copy its hex code.
Olive is decorative only on Paper. Never set text or the logo in olive on a paper background — it fails WCAG AA contrast requirements.
03
Helvetica Neue in three weights keeps things clean, professional, and universally legible.
Body text, descriptions, captions
Headings, navigation, buttons, labels
Emphasis, display headlines, data
Fredoka-400 exists in the font library but lives only inside the logo as outlines. Never type the brand name "NUX Labs" in Fredoka. Always use the provided logo lockups.
04
Approved logo and background combinations. Use the logo variant that provides the highest contrast on each background.
Navy on Paper
✓
Ink on Paper
✓
Paper on Navy
✓
Olive on Navy
✓
White on Navy Deep
✓
Paper on Ink
✓
Olive on Ink
✓
Paper on Olive Deep
✓
Navy on Sand
✓
Olive on Paper
✕ 2.7:1
✓
✓
✓
✓
✓
06
Get the full brand kit or individual assets.
The full brand guidelines PDF with all logos, colours, typography, usage rules, and templates in one document.
Download PDFHigh-resolution PNGs are also included: horizontal logos at 2400px wide, stacked and mark at 1024px. Download the full Brand Kit PDF above for the complete package.
05
Social Templates
Ready-to-use templates for every social platform. Download and customise with your content.
Avatar — Navy
Profile picture, navy background
Avatar — Olive
Profile picture, olive background
Avatar — Paper
Profile picture, paper background
Avatar — Stacked
Profile picture with stacked logo
LinkedIn Banner
1584 × 396 — Company page header
X Banner — Paper
1500 × 500 — X/Twitter header
X Banner — Navy
1500 × 500 — X/Twitter header, dark
Email Signature
Light version
Email Signature — Navy
Dark version
Post — Announcement
1080 × 1080 — Major news
Post — One-liner
1080 × 1080 — Quick insight post
Post — Stat
1080 × 1080 — Data-driven post
Post — Insight
1080 × 1080 — Thought leadership
Post — Event
1080 × 1080 — Events and conferences
Post — Landscape
1200 × 628 — Landscape format
Story
1080 × 1920 — Instagram/LinkedIn stories